Sunday, May 31, 2009
Film Review: Deflating The Elephant – Framed Messages Behind Conservative Dialogue
The bedrock of memes: "Language isn’t just words, words also carry meanings which are often subconscious. It is a phenomenon known as 'framing.' How it works is that when something is repeated often enough in a cultural setting, simply hearing those words brings to mind the specific framework that the sayers have been intending to transmit. Lakoff contends that through billion dollar marketing campaigns and the far reach of the right-wing think tanks, the conservatives have created a great deal of framing which has trapped a nation of independent thinkers into a false set of suppositions. ... "